Differential Marketing Research For G3Automotive Catalyst

China GDP keeps a high increase rate these years, China automotive market has exceed U.S.A to be the biggest vehicle consumption market all of the world. That bring huge business opportunity to automotive components.As the key product to control vehicle emission result, we are facing not only the opportunity but also challenge. The competition among3global brand becomes more and more aggressive, meanwhile, the main domestic2player L1and L2are chasing behind closely. Facing so complicated competition invironment, G3needs to implement differential marketing strategy on the aspects of target market, the product, enterprise impression and brand to expand market share. There are some problems on G3incumbent differential marketing activity:unclear strategy in target market, limited sales channel, shortage in the intelligence collection, low power on market and brand influence. This article offers some new suggestions on G3differential marketing, such as different resource allocation; to expand sales channel, build up win-win group; to optimize intelligence collection process, strengthen brand influence power.