Research On The Influential Factors Of Commercial Health Insurance Demand In China

Commercial health insurance companies compensate for the insured losseswhich are caused by health problems through business operations. Commercialhealth insurance is an important part of the medical insurance system in China.It provides residents with a higher level of health care on the basis of the socialbasic medical insurance.Now people pay more and more attention to their health. But health risksincrease because of environmental pollution and food safety issues. And thecommercial health insurance becomes more and more important. Commercialhealth insurance in China is developing rapidly in recent years. The size of themarket grows fast and the number of the Commercial health insurance companyhas increased rapidly. Commercial health insurance premium income continues togrow at an annual growth rate of23.97%, from6.55billion yuan in2000to86.27billion yuan in2012. In the meantime, there are many problems in Chinesecommercial health insurance, like the low depth and density of commercial healthinsurance, high insurance loss ratio and the shortage of product innovation.Therefore, in this paper, the commercial health insurance is the researchobject, we research on the influencing factors through theoretical analysis andempirical analysis. We hope the research can provide theoretical basis for thecommercial health insurance market operators and the market supervisors’ policymaking. And it will helpful for growth and operation of commercial healthinsurance market. It has a certain practical significance and reference value onstrengthening the social security and promoting the development of healthinsurance in our country.The paper research the influencing factors of commercial health insurancedemand, and it comprises five chapters:The first chapter introduces commercial health insurance related conceptsand theories. Commercial health insurance demand theories are introduced alsowhich includes effective demand theory, Maslow’s health demand theory,incentive theory, moral hazard theory and behavioral economics theory.The second chapter studies the current situation of the commercial healthinsurance industry and insurance companies in China by the comparative analysis. It analyzes the commercial health insurance market demand quantity, theinsurance depth and density. It also analyzes the problems during the developmentprocess of commercial health insurance in china.The third chapter uses the qualitative analysis about the influencing factorsof the commercial health insurance demand in China and the effect mechanism onthe basis of the theory. These influencing factors include the income level ofresidents, social medical insurance, medical expense burden, the riskconsciousness and awareness of insurance, senior citizen burden as well as thebackground risk.The fourth chapter uses relatively statistical method to analyze thecommercial health insurance demand in China. It organizes the related data from1999to2012.And this chapter estimates the demand function of commercialhealth insurance in China by building the natural logarithm multiple linearregression model to obtain the factors which impacts the requirements ofcommercial health insurance.The fifth chapter puts forward related suggestions for the development ofChina’s commercial health insurance market, combined with theoretical analysisand empirical results. This chapter provides certain theoretical support for China’scommercial health insurance product development and marketing. At the sametime,it also provides policy recommendations for relevant government.