| With the rapid development of the Internet economy in recent years,a variety ofbusiness applications based on Internet appeared, B2C e-commerce is one of the mosthigh-profile business model.Convenience and openness of its transactions, informationdissemination, access and exchange as well as transaction costs have a greater advantagethan the traditional markets, B2C e-commerce is the tendency of modern socialdevelopment.My thesis based on intelligence science,management science, e-commerce theory andsome knowledge of logistics, Comprehensive and detailed study of B2C e-commerce dueto a series of problems caused by asymmetric information, and find out the measures toavoid. To analysis the problem of information asymmetric in all aspects of the transactionprocess from different market main body, and find the avoidance measures.Finally, thecase analysis on the basis of theoretical research, in theory to guide practice. |
