Research On ZX Management And Consulting Company’s Development Strategy

Management and consulting industry, marked by providing information and intelligence services, is an important part of social comprehensive service system, and is playing a more important role in the national economic construction and social development which are dominated by knowledge. Along with the development of world economic integration, domestic companies become more sensitive to the fluctuation of international economy environment. The high-end service industry, management consulting industry starts to boom in China and helps Chinese companies to survive and improve by adapting to complex, variegated international environment. In China, the management consulting industry starts late but develops quickly. The domestic management consultancy is mainly engaged in the medium management consulting business, and the competition is intense. However, most of the high-end market is controlled by foreign companies, while the domestic management consultancies meet its bottleneck. ZX is one of the excellent domestic management consultancies, and the research on its development strategy is meaningful to itself and the industry.The paper firstly introduces background, significance of its topic, research methods and ideas, and it introduces theoretical knowledge, which lies solid foundation for the research below. Secondly, the paper analyzes the internal and external environment facing ZX, and analyzes the company’s strength, weakness, opportunity and threat through SWOT analysis. Then, the paper uses One-dimensional Linear Regression method and polynomial curve to forecast ZX’s future revenue. Then, the paper systematically puts forward company, business, functional layer development strategy and objectives. At last, to ensure the implementation of the strategy, it develops a series of specific safeguard measures from five aspects to improve the company’s operating status. The paper comes to the conclusion that ZX is faced with good development opportunity and itself has good development potential. The company should improve the original growth-oriented strategy, emphasize the development of the core of business, set up its brand image, and accomplish the breakthrough in its development.