A Study On The Improvement Of Comprehensive Budget Management Of JS Real Estate Company

Comprehensive budget management has entered a new stage of popularizationand application in our country. However, there are fierce criticisms and discussionsabout the disadvantages and improvements of budget management among theacademic and practical circles at home and abroad. Budget reformation has become anirreversible trend. The real estate industry has the characteristics of needing largeamounts of investment, having long development cycles and nervous funds chain,what’s more, it can be influenced greatly by external factors, comprehensive budgetmanagement is one of the important management and control tools to reduce businessrisk and to ensure the safe operation of capital. At present, China’s real estate industryis under severe control policies and facing increasingly competitive marketenvironment, to improve comprehensive budget management has great significanceboth for budget reformation and for real estate companies to strengthen finemanagement and standardization management.This paper used the methods of literature research, investigating and caseanalysis, based on the related research results and guided by the principal-agenttheory, cybernetics and incentive theory, combined with the characteristics of realestate industry, analyzed the current situation and problems of the comprehensivebudget management of JS real estate company mainly from the follow ing aspects:budget organization, budget planning, budget execution and control and budgetevaluation and incentive. The study found that the company’s budget managementorganization system is not perfect; its budget planning is unscientific; its budgetexecution and control is not rigorous; its budget evaluation and incentive is notcomprehensive and its budget management information system is not advancedenough. Thus, this paper proposed the following suggestions for improvements:establishing a sound organization system for comprehensive budget management;carding and standardizing the budget planning and approval process, using variousbudgeting methods for different budget content; refining and standardizing the budgetadjustment mechanism, deepening budget analysis from multi-angles; strengthenbudgetary constraint on staff in budget evaluation, using various incentives fordifferent people; optimizing the information system to improve its efficiency,achieving dynamic supervision and early warning mechanism. Based on a practicalcase, this paper provided a reference for the improvement of the comprehensive budget management of JS real estate company, what’s more, it also has somereference value to other companies in the same industry.