Auto Service Application Research On Competitive Analysis And Prepaid CARDS

Production volume have both more than20million cars in2013, our country, to become the world’s record of national production and sales. With the increase of income, personal consumption idea transformation, the car more and more into the ordinary family, become a kind of tool of People’s Daily life, work is necessary. With the development of the auto service industry and residents and the requirements of the service function of the automobile consumption is increasing day by day, how to improve the competitiveness of the automobile consumption service to attract consumers become the key to the development of enterprises. Prepaid card is widely used in the field of consumer services, but in the field of auto service application is still in its infancy.The following are stated from the auto service enterprises, enterprises are faced with the problem, and points out that the prepaid card is one of the ways to solve the problem. In this paper, we study the purpose is to auto service enterprises competitiveness ascension to solve is how to use issued prepaid CARDS.Under this background, this paper introduces the RH group in shandong province took the lead in auto service industry, the development strategy of launching prepaid card payment further, with RH group as an example, analyzed the purpose of the business card to the situation of competition is becoming increasingly severe auto service industry, based on the characteristics of customer demand, to strengthen with the customer in the field of auto service contact for a long time, so as to realize the value chain value and innovation. This part of the main idea is to first of all services of the automobile consumption in the profits of the whole automobile industry chain is analyzed, and then using porter’s "five" model analysis of RH group of industry competition environment, the competitive environment mainly from the existing auto dealers, suppliers, customers, entrants and replacement are analyzed. On this basis, the prepaid card in the practical use of RH group. Card application practice mainly from two aspects of enterprise issued tong card with characteristic respectively, two kinds of card issuance is characteristic of automobile consumption credit card service areas, also is able to issue the foundation of success. The characteristics of pass can be conducted on all service function points of consumption, and is the scope of special card consumption according to the requirements of card issuers of personalization, has certain limitations, but for customers to provide more affordable. From issuing practice summarizes the prepaid card in raising the competitiveness of the enterprise service performance, main performance in revenue, profit, improve customer satisfaction, etc., finally concluded that the prepaid CARDS issued by a auto service enterprise can not only strengthen the long-term contact with customers, promote the competitiveness of the service value chain, but also can integrate consumption bring huge benefits to the enterprise.Articles from the Angle of the prepaid card issuers more the use of consumer service enterprises are proposed. Mainly put forward that honesty is the root of the hairpin, voluntary is the foundation, the issuing market segment is the trend of the future. The last is summarized and prospected.For prepaid card in this paper the application research in the field of auto service enterprises conform to the current situation, from the perspective of value chain analysis of prepaid card in the application research of service enterprises of automobile consumption has certain new, based on the case of prepaid card of the actual operation, RH group for support, can provide empirical evidence for the research, for the current prepaid card issued by a similar enterprise has a certain realistic guiding significance.