Study On Automobile Consumption Of Urban Residents

In 2009, the sales and production of automobiles reached 13 million in China. It was the first time that China became the largest automobile market and manufactory country, so Chinese called the year of 2009 “ the car year”. In the background of automobiles being used more and more widely in Chinese families, it is very important to analysis the situation of car consuming and give advises about how to improve our consuming environment. Currently, China has three major questions about car consumption. The first one is the incompletely consumption policy of automobile,which includes the tax policy and the credit policy. The second one is the shortage of the vehicle infrastructure, which include the foundation of parking and public roads. The third one is the unreasonable consuming way, which includes the over consuming and the unreasonable consuming concepts.This essay focuses on that how to improve the automobiles’ market and maintain the sustainable development of our economy. Above all, it gives a reasonable and appropriate way to improve the consumption of automobile. In the marketing view, the sales of cars will continue increasing in the future. It needs the perfect hard and soft environment to prove the increasing trend. In the society view, it needs the public policies to solve the problems such as how to keep sustainable development and the extra negative effects causing by the car consumption. It also asks the citizens to change their consumption concepts and government to lead the reasonable car consuming.Based on the theory of conspicuous consumption economics, high consumption theory, consumer behavior theory and related economics theory analysis, the essay reviews the theory of predecessors’ research results, thus constituting the essential theoretical foundation of urban automobile consumption.This essay’s subject analysis the three major factors that affect urban automobile consumption on deep: first, descriptively analysis the problems of the auto market and put forward the importance of consumption policy, infrastructure, and consumption mode to the automobile consumption.Then it measures the impact of automobiles’ market policy environment including taxes, fees, and credit policy to automobile consumption by empirical analysis method. It also uses regression model to analyze urban public facilities, including parking lot and road network construction influence onautomobile consumption and concludes that the infrastructure is a positive effect on consumption. Finally, after comparing the indicators of urban residents in China automobile market with the developed countries, the essay concludes that China automobile consumption market is always backward. But there is also some advanced experience to solve the problem of automobile consumption and improve the consumption environment and provide forward train of thought for us.Therefore, we through the essay get the enlightenment on auto society in our country from the developed countries, which is we should paid great attention to the consumption of automobile, the principle of "hardware" or "software", reshape the consumption idea, and to build a car harmonious society.