A Study On The Microblog Public Relations Status And Strategies Of Corporation

Microblog, as a new internet application, has been popular all over the world for its convenience, sharing and real-time communication. This special communication channel not only effects people’s daily life, but also make the corporation facing with unprecedented opportunities and challenges. With some famous transnational corporations applying the microblog to their PR and marketing, and achieving excellent effects, the microblog has favored by more and more enterprises. The commercial value of microblog is constantly highlighted.In the field of practice, though microblog is a new-born thing, it has been extensive used by varies kinds of enterprises. But the research shows that the utilization of microblog is still at the initial stage. In the field of theory, there is less research for microblogging PR of corporation at home and abroad, and the theoretical system is still ongoing.Therefore, the thesis combines theoretical research with case studies then puts out some specific strategies on microblogging PR by analyzing the application status and value of microblog PR, with the key point of PR communication theory.