Pr Strategies Of Large-Scale Enterprise In New Media Times

The media and public relations is an important part of the modern enterprise management to bring the various new media forms, with the development of Internet technology, great changes are caused by the corporate media and public relations work. Therefore, the mode of transmission than the traditional Internet, new media has the unparalleled advantage of the spread, Therefore, the study of how large enterprises to carry out public relations work in the new media environment is particularly important, and has important theoretical and practical significance. This paper reviews and summarizes the existing knowledge and experience of the new media, from the science of business management, journalism and communication, public relations perspective, explore new media and public relations of the large enterprise perspective fusion Road. Depth analysis of the enterprise new media public relations strategy and concepts, pointed out that the new media, the rise of public relations development features. Scientific media, public relations philosophy based on the contents of large enterprises new media public relations strategies and other conduct of systematic research, at the same time raised the enterprise to carry out new media PR’s information platform construction and other new ways method, in order for large enterprises public relations and management for new media to bring help group.