| Yanbian cattle is a peculiar cattle breeds of yanbian Korean autonomous prefecture, is one of China’s five major place for cows, ministry of agriculture has been listed as key protection and development of varieties, the quality of meat, get consistent high praise at home and abroad. Yanbian cattle is promoting the key cultivation industry, development of yanbian cattle industry to drive the yanbian area characteristic economy plays a decisive role.In this paper, the brand of yanbian cattle industry system, feeding model〠circulation systemã€meat and meat cutting classificationã€health and other development status quo of the carding of the system,combined with consumer perceptions of beef and beef products for integrated research and purchase intention questionnaire, analysis in the process of developing the industry of Yanbian cattle are summarized five main problems and restricting the development of unfavorable factors, and targeted puts forward some proposals concerning the solution. Its purpose is to provide certain scientific basis, promote the development of yanji meat market, Improve the added value of yanbian cattle products. At the same time hope to be able to provide relevant beef cattle production and processing enterprises of valuable market information, to devote themselves to the industrialization of yanbian cattle, intensive, scientific and the development of the brand.At present our country’s social and economic development and people’s living standards improve quickly, the national quality requirements for food more and more high, high quality beef consumption has huge potential. Yanbian cattle meat tender, soft sweetness that the juice taste, for the mass more high quality life a choice as well as the development of yanbian cattle industry provides a huge commercial opportunity. But the existence of brand in the industry of yanbian cattle effect remains to be improvedã€Less processing, segmentation is not clear, laws and regulations and the traceability system is not sound, etc, it will seriously restrict the development of yanbian cattle industry, So we must fully mobilize resources available, improvements in the process of the evolution of industry, Realize the internationalization development of cattle industry. |