Satisfaction Research Of San Qingshan Rural Tourism Impact On The Farmers’ Income

In recent years, China’s tourism industry has developed rapidly, It has played aimportant role in the promotion of people’s living standard.And rural tourism as a newtype form of tourism,attracting more and more city residents came to the ruralexperience of traditional folk culture, agriculture tourism,rural scenery and so on. Atpresent, China’s rural tourism is still at the initial stage of development, some factorssuch as backward in service facilities, backward in the management system had anegative effect on the development of rural tourism industry and the farmers out ofpoverty, so we should actively explore a road of how to developed rural tourism thatwe can help to increase the farmers income quickly.Therefore, this paper makes anempirical study on how San Qingshan rural tourism impact farmers income,and makeit a strong practical significance to improve and enhance the income level of the localfarmers.This paper takes Mount San Qingshan rural tourism as the study object, makesan empirical study on how San Qingshan rural tourism impact farmers income.Fieldinvestigation method and other methods were used to get the variable element.Thefarmers surrounding San Qingshan area were selected as the survey samples to obtainempirical data and information,and then analyzing them using statistical softwareSPSS17.The paper analyzes13elements of satisfaction and importance of thetransportation,the price of agricultural products and so on through using IPA,Paired Ttest methods and so on to look for and analysis the gap between reality andexpectation of the income of the farmers of Mount San Qingshan ruraltourism.pointing out the weak lines of income increase for the farmers.It proposedtargeted measures to increase the income of farmers..Finally,this paper put forwardthe idea of furthers study. According to the research data founds that: San Qingshan rural tourism hasplayed a great role in development on the rural economy and increase income offarmers on the whole.Most farmers believe that tourism development can bring themmore income,and make their living standards a certain improvement, but the increasesspace is limited. Secondly, natural scenery and the location are the most importantfactors and their gap between reality and expectations are very small. On the contrarythe traffic factors has the largest gap in reality and importance, which is the key areasfor improvement in the future development. Other factors such as folk activities, therole of government, the price of agricultural products and so on has great room forgrowth in the future.We believe that they can bring more income for farmers andimprovement of farmers’living standards.