| Compared with traditional retail shopping online is a new method of trading, It’s obviousthat there are advantages of shopping online such as affordable price, not limited by time andspaces,as well as some disadvantages such as security, credit and indirect information fromthe image.Shopping online and traditional retail are two different shopping way. There areadvantages and disadvantages of their own, but there are some common rules between them,for example, brand management theory are both suitable for them.Shopping online has developed quickly and developed to a certain extent in china, theamount of sales, consumer population, consumption level has been vigorously promoted, theE-marketing platform also become smart variety, the online product structure andconsumption patterns are changed too.The idea of “getting the goods while paying†is ingrained, the increasingly needs oftimely Logistics by the short age goods and consumer’s booming needs of E-shoppingconvenience, the Logistics has been a problem of shopping online, an E-shopping model thatbreak the limit of the Logistics will be created, Logistics and traditional retail (chainstore)will bind closely. The quickly development of E-shopping has impacted the traditionalretail fiercely, the role of the traditional retail has changed, stores will be a place that providean experience of new products (services), a place that provide after-sale service, a place thatthe consumers get their products buying online while they are selling goods. Subscribed bythe phone APP and get products from the nearest store will be popular. |