The Study On Spatial Characteristics Of Residents' Consumption Level And Online Shopping Leve Of Henan

China began to expand domestic demand to stimulate the economy in pressure of economy.In recent years,China has issued policies to stimulate consumption.While rural consumption will be one of the key directions of a national consumption,the potential of the rural consumer market will be further excavated.As a big agricultural province,marketof rural consumeption ofHenanhas a strong representation in China.The paper concluded the levels and dynamic mechanism ofconsumption in Henan.It discussed and analyzed relationship between the level of consumption and online shopping in Henan.And the paper help to provide relevant policies to improve the living standards of residents and the consumption of the rural market in Henan.Based on the theory of growth pole,absolute income hypothesis and the balance of supply and demand theory,we analysis the characteristics and dynamics ofspace consumption in Henan by using Regional center of gravity method,spatial autocorrelation analysis,standard deviation ellipse and multiple linear regression from the total retail sales of social consumer goods and theper capita retail sales of social consumer goods.By using the online shopping index provided by Alibaba,the spatial difference of online shopping in county in 2014 and its influencing factors are analyzed.The main conclusions are as follows:1)The scale consumption gravity center in Henan province mobile trend has stage characteristics from 2000 to 2014.From the angle of latitude,consumption gravity center has been the trend to the north,from the point of longitude,consumption gravity center is firstly moving to the west,afterward moving eastward..Overall,the consumption scale more than the geometric center of gravity center of Geography in Northwest Henan Province,reflecting that north high consumption scale,characteristics of the western than eastern high.From the standard deviation ellipse parameter,the distribution pattern of consumption scale in Henan province is changing from north south direction to East West direction.Moreover,according to the spatial difference of per capita consumption level,the disparity of per capita consumption in Henan province is firstly decreasing rapidly.But the disparity of per capita consumption in Henan province become gradually decreasing.2)By analysising 2000,2005,2010 and 2014,per capita consumption level of counties in Henan province showed agglomeration characteristics.And agglomeration characteristics is increasing.the hot areas are mainly distributed in Zhengzhou and Luoyang and its surrounding areas,cold areas distributes strippedly in Zhoukou,Zhumadianand Kaifeng.This shows that Zhengzhou and Luoyang in Henan are higher per capita consumption areas.While the per capita consumption in Kaifeng,Zhoukou and Zhumadian is relatively low.3)The per capita consumption level by urban residents' disposable income effect and saving deposits of urban and rural residents can promote the level of social economic development from 2000 to 2014 in Henan Province.enhancing the productivity and the abundance of commodities can effectively promote the level of per capita consumption growth in Henan province.The disposable income of urban residents has a long-term promoting effect on the per capita consumption level.Henan provinceis a major agricultural province,but urban residents are still the main consumer of social consume goods.4)The cold and hot spots of the spatial distribution pattern of retail sales of consumer goods and consumption of online shopping is similar in Henan in 2014.The per capita revenue,per capita GDP and income of rural residents can effectively improve the application level of local consumers online shopping.