Research On The Relationship Between CSP And CFP Of Microfinance Companies In Gangxi Province

Since the microfinance company project in china began in2005, the microfinance industry develops rapidly, and it finds a feasible path for supporting agriculture and alleviating poverty in our country by depending on the new commercial-credit operating model. But at present, the microfinance companies’ development in china is also facing a series of problems. For one side, there are some external problems of organization mechanism, such as macro financial policy restriction, the market carrier of microfinance operation has not yet formed, lacking of legitimacy. For another side, microfinance itself also has many obstacles at the same time, such as the pursuit of higher interest rates, mission drifting etc., these are not conducive to microfinance companies’ survival and sustainable development. In this case, it becomes the focus of the academic circles that how to guide microfinance companies to achieve society mission gradually. At present, the studies of social responsibility performance is only in the initial stage of development, and has not yet formed a mature system, the research on the relationship between CSP and CFP is also in the initial stage.This article analyzes microfinance companies’behavior of social responsibility performance its reason through a tripartite game model, then, analyzes the relationship between CSP and CFP of microfinance companies in Guangxi province by using the canonical correlation analysis method through SPSS19.0software.The result shows that, there is a positive correlation between CSP and CFP. The improvement of the social responsibility performance of microfinance companies also plays a role in promoting the level of financial performance. The good corporate financial performance is the premise of the good corporate social responsibility performance. According to the empirical analysis results, and combined to the domestic current situation of the corporate social responsibility performance, this paper puts forward that:the government should promote the regulatory mechanism innovation actively, and build perfect microfinance company social responsibility performance information disclosure system; microfinance companies should cultivate responsibility consciousness, and strengthen the cooperation mechanism with the mainstream financial institutions; give full play to the microfinance industry association in the promotion of the guide.