The Case Studies On The Financing Mode Of Suning

Enterprise financing structure refers to the composition of enterprise capital source. The source of enterprise funds can be roughly divided into debt and equity. Financing channels and financing mode determines the enterprise’s financing structure. With the development of economy, financing channels and financing methods of enterprises gradually increase. The choice of Enterprise financing methods and financing structure is affected by the external environment and internal factors. The choice of financing structure affects the enterprise’s development, the financial position and operating results.Combining with the situation of financing and the financing mode selection, I analyzed Suning’s financing methods and source of funding. I analyzed financing structure of Suning and studied the source of the funds in the process of rapid development. I summarized the characteristics of financing model of Suning, based on the analysis of the financial statements of Suning. Suning financing modes have an adverse impact on the enterprise. In order to solve the problem, I hope to provide advice on the development of Suning in the future. At the same time I also hope to provide financing advice for other enterprises.In this paper, I adopt case analysis. In the first place I introduced the current various financing ways and characteristics. Combining with the current situation of our enterprises financing method, I introduced the most commonly financing methods of enterprises to prepare for the analysis of Suning. The commonly used mode of financing contain mainly includes loan, bill financing and equity financing. The use of Bond financing is limited in public company. Public company generally preferred equity financing.Secondly, in view of the Suning’s financing model, I summarized the financing source of Suning and analyzed the financing mode and the advantages and disadvantages of financing structure. Suning’s development funds mainly included three sources:vendor financing, equity financing and internal financing. The characteristics of Suning’s financing model are mainly the following: the kind of financial model, taking up supplier financing, refinancing having a obvious equity preference, the insufficient use of bank loan financing and so on. Suning’s financing mode provided Suning’s development fund and ensured the progress of enterprise scale expansion. In general, Suning’s financing mode is positive, but it brought some hidden trouble, such as long-term use of credit financing. Once the credit crisis appeared, Suning’s financing mode could trigger a business risk. Finally, I put forward suggestions and hope to provide help to the development of Suning later.