A Case Study Of Suning Com's Under Trade Credit Financing Model

Financing is the main problem that enterprises must face when they survive and develop.At present,in the retail industry in China,the commercial credit financing model is widely used.As the leading enterprise in the chain retailing industry,Suning Tesco has topped the list of“Top 100 Chinese Chains” announced by the chain management association.The huge sales network has undoubtedly provided a strong guarantee for the implementation of the Suning Tesco commercial credit financing model.This paper summarizes the research trends of commercial credit financing mode at home and abroad.Based on the theory of superior order financing and transaction cost theory,combined with the case of commercial credit financing of Suning Tesco Company,this paper understands the development history of Suning Tesco and analyzes Suning.Financing model,understanding how commercial credit financing mode can help Suning's development;deeply analyzing the applicable conditions of Suning Tesco's choice of commercial credit financing;and studying the financial status of Suning's commercial credit model by understanding Suning's business model at this stage And compare with industry data to find out the financial risks;finally,the financial risks under the Suning Tesco commercial credit financing model,from optimizing the capital structure,enhancing the company's operational capabilities,and improving the supplier's Risk management recommendations are proposed for relationships and other sources.