Karamay City Tobacco Company Customer Relationship Management

Customer relationship management with information technology as a means to workthrough scientific and rational process optimization, in-depth customer analysis and improvecustomer service and achieve to meet customer needs, enhance customer satisfaction andloyalty, target customers and strengthen business relationships. With the deepening of China’sreform and development and marketing process, as well as rising global tobacco controlmovement, the tobacco business enterprises weak level of customer service, customerrelationship management software development status and existing customers areincompatible, low customer demand satisfaction other defects gradually exposed. Therefore,the customer relationship management theory is applied to the tobacco management work toanalyze the implementation of the Tobacco business enterprise customer relationshipmanagement, the tobacco industry is to achieve the goals of sustainable development, theinevitable choice.Based on a combination of domestic and foreign advanced theory, analyzes the currentsituation Karamay tobacco cigarette consumption characteristics of the market and customerrelationship management, to find problems in the application process. And using acombination of theoretical and practical approach to advanced customer relationshipmanagement theory, put forward a comprehensive system to improve tobacco companiesKaramay advice and customer relationship management approach, in order to further theeffective implementation of Karamay City Tobacco provides customer relationshipmanagement strategies to enhance maneuverability. Through the effective implementation ofstrategies to improve and ultimately achieve effective communication Karamay betweentobacco companies and their customers, providing customers with personalized service,enhance customer satisfaction, improve customer loyalty, enhance Karamay tobaccocompany’s core competitiveness.