| As people’s material life level unceasing enhancement, more and more high tothe requirement of happiness, especially in cultural life requirement of diversification,makes people about their health knowledge of people into the important position of life,at present, in the pace of life pressure is more and more big, there are quite a fewcollege students body in sub-health state, such as nearsightedness, heart disorder, etc.makes the college students pay more and more attention to the importance of physicalexercise, and an increasing demand for sports goods, continuously from the variouschannels of professional sports items to improve their own quality, on the other hand,college students has become the main force of consumer e-commerce, accompanied bya network of retail, e-commerce industry development all the way to prosperity,college students’ online sports goods has become a bright spot of economic growth.Through this topic research, can understand the current situation of college students’online sports goods now, so as to better promote college students’ exercise; Through tothe students’ physique health investigation and study, found that college students nowis in a state of active part in physical exercise, but some false trading online sportsgoods need to save, if this problem is not solved, will seriously affect college students’online sports goods shopping experience, and even hinder the development of networkeconomy; For college students through the integration of online sports goods category,should make full use of the campus and network resources, and provide service forcollege students, to keep fit, study well, work well. And fromthe point of view of the sportsindustry, college students’ positive exercise of large purchases of sporting goods, promoted therapid economic development of the sports industry, sports culture is deeply rooted in the hearts ofthe people.This paper mainly through the literature material law, expert interviewmethod, questionnaire survey research methods, such as the current e-commercedevelopment environment with students as the target group of online sports behaviorand consumer psychology, the network shopping problems and how to respond tosolve, and after-sales service after consumption, including product debugging,questions, problems for maintenance and even returned to the college students in the process of online sports goods such as various decision-making factors affect theconsumer experience, and on how to use these factors for the electronic retailing salessports products provide a strong basis, to give consumers a good online shoppingexperience for college students, make online sales of sports goods become one of theimportant channels of college students’ purchasing professional sports equipment.After the advent of the era of the Olympic Games, let the mass movement is moredeeply rooted in the hearts of the people, college students are actively involved and alot of buy sports products for exercise, and raised a hot wave of network buy sportsproducts, sports apparel and sports equipment, in particular, occupied most of thenetwork to buy sports products. College students in the process of online sports goodsdecision-making, focused on the website of the prestige, the evaluation of goods,competitive price advantage, and the quality of the goods, fast payment, perfectlogistics and after-sales service. If can make good use of these factors to bringeconomical benefits to college students, not only save the economic cost and satisfythe increasing needs of material and cultural spirit.Online sports goods will become away of college students’ fashion shopping, expand sports goods purchase channels, soas to promote college students’ physical exercise vigorously. |
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