The Integrity Study On Online Shopping

With the globalization of economic expansion and development and the market competition intensifies, the network technology develops very fast, as we know the rapid development of e-commerce activities has become an irreversible trend of the world. Although the prospect of e-commerce is very broad, however, as the imperfect in electronic commerce development in our country, the good faith foundation is weak and the e-commerce credit problems are becoming more and more serious. The integrity problem in college students’ online study based on the college students as online buyers, which research with the e-commerce and e-commerce logistics together, only strengthen the integrity of them, it can help promote the development of e-commerce, maintain the healthy operation of market economy and build a harmonious socialist society.The research results is relatively fragmented, just studied the college students’ integrity、 e-commerce and e-commerce logistics respectively. This paper uses literature research to draw lessons from domestic and foreign advanced strategy and uses variety areas to study; Using the questionnaire method to investigate the college students in Hebei province, taking the good faith of the college students online status data; using the mathematical statistics methods to analyze the data, The article conclude the in-depth reason. Many aspects discussed, in order to solve the problems of three parties better. Basing on the innovation of research methods, research perspectives and research ideas, relying on the current theoretical results and disciplines, the article study and discusses on College students’ online shopping integrity problem from all aspects, and put forward some proposal to improve the credibility.Honesty is the moral foundation of socialist economic development, establishing the socialist market economy should take the good faith for a foothold. E-commerce is a new kind of business model. College students as the most easy to accept new culture active in e-commerce transactions, and e-commerce, e-commerce logistics which formed an inseparable relationship. However, e-commerce transactions also appeared a series of integrity problem. Aiming to solve these problems, and to put forward to strengthen college students’ honesty and promote the economic. Online shopping’s good faith is the relation to the social moral system’s comprehensive building, and the relation to the construction of socialist spiritual civilization, and the relation to China’s cultural soft power, also the relation of the establishment of the socialist harmonious society.