A Study On The General Manager’s Characters And Corporate Social Responsibility Information Disclosure

Corporate Social Responsibility is not a new issue. But in recent years, our country just started to payattention to and discuss it. The development of Corporate Social Responsibility has a complementaryrelationship with the improvement of society and the development of mass media. According to the hotissues happened in the past years, it’s easy to find some of them are related to the Corporate SocialResponsibility. From the Sanlu Milk Powder event in2008to the Suicide of Fox Conn staffs’ jumping fromthe buildings and Zijin Mining Pollution in2010as well as the Liquor Plasticizer and the degradation ofHaze in2012, they all reflect the lack of Social Responsibility in current Chinese companies. On the otherhand, the mass media and people’s close attention and anger also show that the lack of SocialResponsibility affect the harmony and stability and the sustainable development of the society. It is one ofthe main goals for the socialist market economy reform to lead, build and standardize Corporate SocialResponsibility.Since2006, our government encouraged the listed companies to publish the Corporate SocialResponsibility report. This report, as a new system, is not only of the theoretical significance but also ofimportant practical meaning for guiding the future development and policy interference.The overall objective and development direction is in the hands of the senior management of thecorporate. To some degree, it affects the business concept, corporate culture and profitability, informationdisclosure. From the perspective of the individual difference of the senior management, this article willstudy the factors of the disclosure of performance of the Corporate Social Responsibility information of thelisted companies and its importance in the raise of the awareness of the Corporate Social Responsibility andthe improvement of the system of the disclosure of Corporate Social Responsibility information.This article will expand the study in six chapters with the factors of the disclosure of Corporate SocialResponsibility as the base and the individual characters of the senior management as the starting point.Chapter One is Introduction. Mainly talk about the background and meaning of the study of CorporateSocial Responsibility in current reality in our country. Propose the study ideas, methods and anticipatedinnovations of this article. Chapter Two is Literature Review. Review and comment separately on the domestic and internationaldocument according to the sense and factors of Corporate Social Responsibility.Chapter Three is Theory Basis. Analyze and discuss the Shareholder Primary Theory, the StakeholderTheory and the Contract Theory. Based on the reality, our country should set the Stakeholder Theory, whichis under the protection of the laws, as the basic theory of Corporate Social Responsibility currently and inthe future.Chapter Four is Factors. Divide the factors of the performance and the disclosure of Corporate SocialResponsibility into outside factors and inside factors and discuss it according to the former researches inthe method of normative analysis.Chapter Five is Empirical Analysis. Through the development of Hypotheses, education background,age and gender of the general manager and the president as independent variables, the scale of seniormanagement, the scale of the corporate, the financial condition and the profitability as controlled variables,this article will analyze the effect of individual characters of the management on the quality of thedisclosure of Corporate Social Responsibility. The models are based on the domestic listed companies inthe year of2011and2012, the regression results indicate that: the education background and age of themanagement has a U type relationship with the quality of the disclosure of Corporate Social Responsibilityand female management pay more attention on the disclosure of Corporate Social Responsibility. What’smore, the scale of the senior management, the scale of the corporate and the financial condition have thepositive relationship of the quality of the disclosure of Corporate Social Responsibility while theprofitability doesn’t affect it obviously.Chapter Six is Conclusion and Suggestion of the Study. According to the result of the empiricalanalysis, the suggestion about the related policy aiming to promoting the development of the system ofCorporate Social Responsibility in our country includes： enhance the education of Corporate SocialResponsibility for the management of different education backgrounds and age ranges; expand theenforcement limits of disclosing the listed companies’ Corporate Social Responsibility report; treat thequality over the form in the evaluation of the Corporate Social Responsibility report; the scale of the seniormanagement could be increased properly; eliminate the discrimination and prejudges and ensure the equal competition of the female in the career.