Product Solutions And Marketing Tactics Of Daqing Mobile Co. Ltd On Catering

With the rapid development of advanced information technology, newindustry products,such as internetwork technology, value-added business, etc.become new marincreasing point on economy. The emerging of new technologybrings about new developing opportunities, and a lot of new industry productsstimulate great change of communication running style. The catering industry hasgrown to a great deal, and it brings many business opportunities tocommunication and information industry. The running style of the cateringbusiness and interactive communication between people has been throughrevolution, esp. in information era. The catering business needs skills ofcommunication and information to enhance its efficiency. So the cateringbusiness of Daqing is a market with great potential and profit room which manycommunication agents are willing to explore their business towards. ChinaMobile Daqing Branch (Daqing Mobile for short) is developing from itstraditional2G vocal business to3G data business. Since Daqing Mobile is facingspecially competitive situation created by China Unicom and China Telecom, it isan important task for Daqing Mobile to grasp developing chances and take holdof catering market.The article analyzes the current situation of Daqing Mobile market and themolds and features of industry products firstly, and the situation and theprospects of Daqing catering market. According to different food features andclients, the article divides Daqing catering business into chained course, chainedfast-food, unchained high-level/large scale catering, and unchained mediumcatering. The article puts forward the need of mobile products of different clients,the overall frame of Daqing mobile products scheme toward catering business.A detailed analysis is made on the function of basic and value-added products and a schedule of differential products on four clients segmentation which isbased on the different clients and their requirements. From six aspects ofdifferential pricing, experiential marketing and word of mouth marketing, publicrelation, multi-diversion advertising, VIP front marketing and marketingpromotion, the article puts forward a marketing tactics of Daqing Mobileproducts on catering business.The research can provide theoretical support for Daqing Mobile productsdesign and market promotion based on catering business. It will play animportant role for Daqing Mobile to expand its business space, occupy cateringmarket, and enhance its competition on communication industry.