Study On Development Strategy Of Leisure Agriculture In Shaxian County

Leisure agriculture is the use of agricultural production conditions and agricultural landscape resources,it is a new type of agricultural production patterns to development of tourism, leisure, vacation and experience agricultural civilization. The development of leisure agriculture, has an important significance for the rich farmers, rural, agricultural reform, beautify entertain people.Shaxian County is located in the northwest of Minjiang in central Fujian Province, downstream tributary of Shaxian, the territory rich cultural landscape, beautiful scenery, outstanding people, convenient transportation, ancient times, merchants gathered, has a profound cultural background, the reputation of "Jinsha County". The Shaxian leisure agriculture has experienced the development process from general to particular, scattered to scale, and achieved better efficiency, the development of leisure agriculture in Sha County has been recognized by many people.Through the SWOT analysis to the development of leisure agriculture in Shaxian County, and analysis of the questionnaire of ShaXian leisure agriculture tourism market, the results of the study show that ShaXian has strong resources, location, industry, culture and other advantages, the development of leisure agriculture is a huge potential, should seize the opportunity to accelerate development. on this basis, the author based on how to develop ShaXian leisure agriculture, put forward the "must be adapted to local conditions, scientific planning, must highlight the characteristics, build a brand,, must strengthen management, specification development, must strengthen the foundation, optimize environment; must be collaboration, stimulate vitality; must pay attention to the propaganda, to expand influence" and other Countermeasures and Suggestions.