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Research On The Development Of Leisure Agriculture In Xinxiang City

Posted on:2018-12-08Degree:MasterType:Thesis
Country:ChinaCandidate:J Y HouFull Text:PDF
GTID:2359330518954573Subject:Agricultural Extension
Abstract/Summary:PDF Full Text Request
With the continuous development of China's social and economic,the leisure agriculture has become an important part of China's development strategy.Leisure agriculture,as a strategic emerging industry,provides a feasible solution for China's rural industrial structure adjustment and agricultural multi-function research and development.It also directs rural residents to raise the economic level,then further promote the construction of modern agriculture,so as to made tremendous contributions in new socialist countryside and building a socialist harmonious society.However,to speed up the development of leisure agriculture,on one hand it will increases the income of rural residents and changes rural village appearance,on the other hand it also will encountered something diffculty,such as the lack of scientific planning and innovation development of leisure agriculture,or out-off-balance in different regional leisure agriculture development and so on.Xinxiang,which holds unique geographical,environmental and resources,provides a unique condition to leisure agriculture.Therefore,this paper first chooses the development of leisure agriculture in Xinxiang as the research object,and then analysis the development pattern of leisure agriculture in Xinxiang and combine with related research on the development of leisure agriculture both in homeland and abroad.We sums up four kinds of mode,including sightseeing red tourism and so on.Secondly,through the questionnaire survey on the development of leisure agriculture in Xinxiang,analyze the behavior of consumers and the existing problems were summed up.Then,the SWOT analysis method was used to analyze the situation of leisure agriculture in Xinxiang.This paper provides a reliable reference for the development of leisure agriculture in Xinxiang City Finally,based on the existing problems of Xinxiang,put forward the corresponding improvement suggestions,including the improvement of laws and regulations,strengthen the preferential policies and strengthen the standardization of management,optimize the development model,and actively attracts talent person to strengthen training,improve service quality and shape the brand,increase the leisure agriculture marketing power and some other related improvements,so as to provide some reference advise to promote Xinxiang's leisure agriculture to a faster and better sustainable development environment.This article is mainly composed of the following parts.The first chapter elaborates the research background and the research significance of leisure agriculture in China.The second chapter summarizes the concept and characteristics of leisure agriculture.Through analyzing and researching the case of typical leisure agriculture in homeland and abroad to obtain the experience of sustainable development of leisure agriculture.The third chapter is based on the analysis of the status quo and development pattern of leisure agriculture in Xinxiang,and the analysis and conclusion of the specific case of leisure agriculture development in Xinxiang.The fifth chapter analyzes the development of leisure agriculture in Xinxiang,and the SWOT analysis of the development of leisure agriculture in Xinxiang.In the sixth chapter,the problems existing in the development of leisure agriculture in Xinxiang are discussed in this paper.
Keywords/Search Tags:Leisure agriculture, Consumer behavior, SWOT Analysis
PDF Full Text Request
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