Wriglev’s Chewing Gum Products, Market Research And Marketing Strategies

The world’s largest chewing gum maker Wrigley is no doubt thatmillions of dollars per day， the rapid development of production， every country in theworld can be found in every region of the figure of the Wrigley chewing gum， forChina，10per year%growth rate is not only the temptation to squeeze into this morecompetitive chewing gum manufacturers market， also contributed to the Wrigley in thecompetition for more focus on their channel development， marketing strategy， andterminal display skills.This research background and significance of the topic from the start， through thedomestic and international market trends for chewing gum research to determine thearticle’s development and research methods. The first detailed analysis of the chewinggum market analysis of the different characteristics of the marketing focus gum，chewing gum and the development status Wenjiang district conducted interviews andpapers starting quiz. Finally detailed account of Wrigley building in the channel marketin Wenjiang， promotion process and the terminal picking on some of the deficienciesand lack of proposed Wenjiang market for chewing gum marketing strategy.