The Research Of Employee Loyalty In A Life Insurance Company Of Guangxi Branch

China ancient Confucian culture is the prototype of the modern human resource management theory. Man is the most valuable productivity, operating equipment, design model, financial risk control and so on each item of work in production are completed by human, people in these processes play an active role of creation, every link of the whole effective benefit contribution valueAfter30years of rapid development, the China Insurance entered a new stage of development in2013. As of the end of September2012, total assets of6.8999trillion yuan insurance industry, the increasing number of market players, market structure and gradually optimized, insurance plays an increasingly important role in the national economy and social life.The rapid growth of the insurance industry’s appearance also should be concerned about the quality of the insurance industry, care to build consumer confidence, which all insurance activities are closely linked with the majority of insurance practitioners in recent years, frequent flow of talent has become the development of China’s insurance industry, bottle wells, how to retain talent, with good talent to become the insurance enterprise development process must face and tackle the problem.Through the research on the factors of training effects of employee loyalty insurance company, that employee loyalty cultivation can effectively reduce the enterprise staff turnover rate, for enterprise to retain talented,"people-oriented" is the core and soul of the organizational culture, employee loyalty is the core employee occupation morals, occupation ethics is the soul of the staff.This research take the A life-insurance company Guangxi branch as the research object, and the company staff loyalty as the research breakthrough point, unifies the domestic and foreign related theories of enterprise employee loyalty, employee loyalty and the relationship analysis of the current situation of personnel loss of A life-insurance company Guangxi branch; Turnover Risk by strengthening the cultivation of employee loyalty to reduce personnel. According to the influence factors of employee loyalty loyalty cultivation strategy, proposed the implementation of safeguard strategy.