Research On The Optimization Of The Internal Value Chain Management Of Shenzhen Bus Group Co. Ltd Under The Cost Of Regulation Policy

Over the past30years, several generations of people adhere to the inheritance anddevelopment of public transport, the Shenzhen bus group can be sustained and healthygrowth, and become well-known domestic transportation enterprises. However, withthe new national energy strategy, environmental protection strategy, the city ofShenzhen on the bus franchise reform, cost of regulation policy and a series of policies,as well as the rise of East of Shenzhen city bus, the bus, the Shenzhen subway to busshunt, Shenzhen bus group both external business environment, and internalmanagement reform faces huge challenge. Especially the non-value added activitiesgroup internal management becomes more lengthy and tedious, it will increase thegroup unnecessary economic burden, hindering the group completed sales tasks.Therefore, how to adapt to the future subsidy policy change, strengthen internalcoordination effect, eliminate non value added node group management, reduce cost,cultivate the core competitiveness of the group, both social benefit and the interests ofshareholders in the fierce market competition, and become the important problem ofShenzhen bus group business development.This paper on the basis of the review of related research theory, to Shenzhen busgroup as the research object, to the internal value chain as the breakthrough point anddeep analysis of current situation and problems of the group’s internal value chainmanagement, the specific optimization measures are put forward based on specificissues. This thesis consists of five parts: The first chapter mainly introduces thebackground of this paper significance, value chain management research status athome and abroad, the research train of thought and main contents, research methodsand main innovation points; The second chapter cost regulation policy and an overviewof the value chain theory; The third chapter determine the internal value chain ofShenzhen bus group, and then from the line network construction, line operation, costcontrol and information management system such as the internal value chain link toin-depth analysis of group internal value chain management present situation, discoverand find out the problem: Line network lack of planning, Line operation level is low,the defects the link of cost control, information system management is weak, the lackof human resources; The fourth chapter in view of the existing problems, and putsforward improvement and optimization of internal value chain Shenzhen bus group ideas and specific measures: Optimization of wire mesh, Establish efficient operatingmechanism, strengthen the cost control, improve information management system, theimplementation of talent project; The fifth chapter is conclusion and prospect, andhope the research results of this paper can bus to Shenzhen bus group and even thewhole country the development of enterprises to provide certain reference andreference.