The Plan And Spread Of Online Shop

Plan and spread of the online shop activities are the study of this thesis. First of all, it explains the meaning of activity plan, online shop activity plan and online shop spread. Basing on internet technology, and under the market research and via unique plan, the online shop activity planning becomes performable, operable scheme, and propagates the scheme by internet. It is a marketing campaign that ultimately reaching the goal of enhancing economic benefit and social benefit. This study mainly focuses on the following contents:understanding the basic information of online shop plan, exploring different types of online shop activity planning and operation errors; learning how to arrange the online shop activity plan and strategies well; learning how to diffuse the activity plan and strategies.Chapter5is the key point of this thesis. Proceeding from the reality, analyzing the case of the Ju Hua Suan activity that the Shifulan maternal and child specialty store jointed from October21st to23rd,2013. The preparatory work that before, during the activity, and the effect of the activity is analyzed in an organized way. It is a classic case that reflects the online shop activity plan and spread. Of this, do further analysis on the effect of activity which including store overall effect and the product effect. By summarizing the successful plan and spread, three pieces of inspiration has been come up with. At the end of the conclusion of this thesis, the summary on the connotation of the study on the online shopping plan and spread, is not only a strong practical significance, but also a helpful complement for the online shop activity plan and spread.