Strategy Xiaomi Phone Brand Marketing

Advancement of technology, the rapid development of mobile Internet, smart phones market prospects, but the competition is very intense, brand increasingly important role. Improve mobile phone brand influence is an important way to enhance the competitiveness of enterprises, the thesis of xiaomi mobile phone brand marketing strategy research.Firstly, xiaomi mobile phone brand marketing strategy explained the meaning and purpose of research. On the basis of analysis of the brand, brand marketing and mobile brand marketing related literature review on the proposed research and the general idea of xiaomi mobile phone brand marketing strategy. Explore the role and development trend analysis of mobile phone brand marketing and brand impact factor model to build mobile phone, then the status of xiaomi mobile phone brands and brand analysis of the problems. Xiaomi mobile phone brands come to marketing there is a lack of new ideas, enhance brand influence is limited, limited sales channel coverage, single user groups, you need to keep up earnings instability and service development and other issues. Around quality, service, product innovation, service innovation, marketing strategy and consumer experience and other aspects of product analysis of xiaomi mobile phone brand, and made of xiaomi mobile phone brands targeted marketing strategies should take five and five safeguards approach to ensure xiaomi phone brand marketing can be successful.