Research Profitability In Yilite Based On Financial Perspective

In recent years, along with changes in national policy changes in liquorcompetition, the liquor business surviving and growing increasingly difficult,especially as Yilite special forces such regional brands, to expand into other regionalmarkets difficult, stick to the regional market and faced with the rise of new brands,Yilite special forces beyond the Great Wall as Maotai, the face of such a highlycompetitive market environment, how to analyze the financial situation throughresearch to identify the company’s strengths and weaknesses, to further expand themarket and improve the profitability of the enterprise is particularly important.This paper first introduces the liquor industry conditions, and operating incomefrom debt situation, profit structure introduces three operating status of Yilite specialforces, and found that the company’s operating income, net profit grew more slowly,increasing debt; then a radar chart review Financial status of Yilite special forcesfound Yilite special forces mobility, security, profitability, growth in most of theindicators are in the unit circle, said Mingyi special forces and contrast corporate goldseed wine has some gaps; final index system based on profitability using the analytichierarchy process to establish a profitable model, quantitative analysis of thecompany’s profitability, further illustrates its profitability and gold seed wine there isa certain gap. Improved use when looking for causes of DuPont analysis and chainsubstitution Find prejudice the specific reasons for the low profitability of the variousfactors and found that the company’s profitability was mainly due to the low activitycaused by the operation, but the main difference from operating activities The reasonis the high operating costs, high management fees, asset turnover is not high. Thispaper proposes to improve the profitability of some of the comments: the introductionof advanced management concepts and techniques, training for managers to controlcosts, improve the efficiency of idle assets, take advantage of the resources to open wine, health wine market, a good grasp of the "silk Road economic zone "will bringdevelopment opportunities and a series of recommendations.