Study On Business Loan Operation Of Zhengzhou Branch Of China Merchants Bank

Small and micro businesses are an important part of the substantial economy, Zhengzhou, the provincial capital of Henan Province,81,000small and micro enterprises accounting for96%of the city’s total number of enterprises, creating more than70%of employment,55%of GDP and taxes, has became the city’s important driving force for economic growth, adjusting the industrial structure, promoting economic restructuring and technological innovation. Thanks to the rapid development of small and micro enterprises in Henan Province, Zhengzhou develop rapidly. However, because of the uncompleted system of small and micro enterprises and unsound banks, small and micro enterprises’growth has been hindered. Financing difficulties have become a bottleneck restricting the sustainable development of small and micro enterprises. With competition of banking industry, financial disintermediation, the interest rate market and the financial impact of the Internet, the policy strongly supports the development of small and micro enterprises, all of the commercial banks promote small micro-enterprise financial services.China Merchants Bank Zhengzhou Branch launched the "business loan" in2009, providing full-service for small and micro enterprises. For small and micro business needs, Business loans have five categories, including mortgages, arrived in dual credit, credit supply flow, POS merchant loans, micro-credit loans, highlighting its advantages and characteristics, analyzes the current status of development in Zhengzhou. To further analyze business loans, from the target market, product design, loan amount, loan term, repayment, operational flow analysis of business loans and commercial loans comparing with Minsheng Bank’s business model, and analysis the similarities and differences between them. Business loans have the current good momentum of development, both types of business scale, the non-performing loan ratio and financial services upgrades catching small micro-finance leader "Shang Dai Tong."Of course, business loan encountered some problems, such as credit risk difficult to control, poor rate upgrade, affecting loans support for small and micro loans; limited range of radiation customers and rely on old customers; team members is not complete and unprofessional; single marketing strjategy can not fully develop the small and micro enterprises market; tough banking industry competition, state-owned banks, city commercial joint-stock banks and even small and micro enterprises have launched financial products. In order to better serve small and micro enterprises of the central zone, and make China Merchants Bank "business loan" business better developing, the paper proposes optimized measures in risk management, organizational structure, marketing model, brand differentiation. Such as improving risk control system, learning credit institution Wells Fargo; improved organizational structure, creating specialty franchise organizations; implement customer segmentation, enhance customer value and development efforts; establishing a professional team of service, improving the sales process; strengthen brand building, build differences in development strategies; innovative financing model, to serve the local economy. Not only these measures has important strategic significance for the development of China Merchants Bank, and solve the problem of financing of small and micro finance, It has great significance to support the substantial economy and micro enterprises development.