M Company Customer Relationship Maintenance And Improvement Research

From the90s, IT technology get the rapid development and it is widely used in the fields of the enterprise.Market competition has become quite intense. Globalization has swept all areas of human life and presented the obvious accelerating development momentum. The difference for technology and products between enterprises have gradually narrowed. Product homogeneity phenomenon is more and more obvious. And life cycle to development cycle of new products is so short that hope to win customers by product differentiation is becoming more and more difficult, which makes customer relationship management in the enterprise operation and development has played a more and more important role. Successful managers should fully grasp the marketing management theory and information technology theory. On the basis of effective for customer relationship maintenance, the managers can reliable comprehensive understanding of the customers and to carry out customer relationship management to achieve the goal of profit maximization.The paper took M Company based on auto parts industry for customer relationship maintenance problems encountered in the analysis as an example. Through the relevant research at home and abroad customer relationship maintenance, the paper has carried on the analysis of the causes and influence factors. And on the basis of the above analysis and summary, details for M company customer maintenance, puts forward the concrete improvement plan, and the corresponding improvement scheme of the implementation of the measures and safeguard measures. They improve the company’s brand image, service level and improve the customer satisfaction, reduce customer churn rate. The M of the company’s development strategy is of great significance. At the same time in other companies in the industry with the M Company, to strengthen customer maintenance method of customer relationship management also has a certain reference value.