Research On Great Customer Relationship Management Optimization Of Jilin Hua Xun Technology Co.,ltd

The core of the big customer relationship management,the core of which is "customer centered",can improve customer satisfaction and stickiness by satisfying customer's customizing demand,and then increase the bargaining power and profitability of the enterprise.Jilin huatek limited company customer only 3 operators,namely the famous China Mobile,China Unicom and China China Telecom.This reality determines that the company has only 3 customers,and the 3 customers are all big customers of the company,and all the company's revenue comes from the cooperation with the 3 operators.In the case of the almost complete convergence of the products and quality that the independent iron tower operation company can provide,how to transform service from "homogeneity" to "individualization" has become the key point to improve the core competitiveness.Jilin Hua Xun Technology Co.,Ltd.,as an independent independent iron tower operating company in the province,has a good market prospect in the future.The management of large customer management helps the company to improve customer satisfaction and stickiness and maximize the company's earnings.In fact,there are some problems in Jilin electronic technology platform,such as electronic information platform,relationship maintenance,marketing strategy and customer service.These problems have already begun to affect the growth and development of the company,and even encroach on the hard won achievements of the company.Through research and related theories,the author puts forward some proposals and suggestions for the company's key account management based on the 4 problems.We hope to provide some effective suggestions for the future development of Jilin Hua Xun Technology Co.,Ltd.,and even provide some important reference for all independent tower operation companies in Jilin province.This paper expounds the problems in four aspects.First,the author makes a detailed explanation of the research background,research significance,literature review and theoretical basis.Secondly,it analyzes the current situation and problems of the large customer relationship management of Jilin Hua Xun Technology Co.,Ltd.,and finds out the causes of the problems of the company's large customer relationship management.Thirdly,it puts forward the optimization plan for the large customer relationship management of Jilin Hua Xun Technology Co.,Ltd.,focusing on the design of four principles,which are how to master the internal operation information,set up the idea of the IQ of the customer needs,widen the existing marketing channel width and establish the after-sales customer response mechanism.Finally,the limited public science and technology of Jilin Hua Xun is limited.It puts forward a series of safeguard measures to optimize and improve the relationship management of key customers.I hope that through the research and analysis of this article,we can more comprehensively and systematically understand the relationship between the large customer relationship of Jilin Hua Xun science and technology limited company,and provide enough and feasible reference and help for the company to improve the customer satisfaction and loyalty,enhance the profit benefit and core competitiveness of the company.