The Empirical Research On The Influence Factor Of China’s Film And Television Industry Export Trade

The film and television cultural trade has become a measure of a country animportant index of "soft power", but the development of Chinese film and televisioncultural trade situation is not optimistic, based on this,This paper studied the film andTV culture products mainly target exporter of13cultural distance, geographicdistance, such as per capita income of the factors that affect the export of China’s filmand television industry, and by using1996-2012China’s exports to the target exporterof film and television culture value, per capita income, such as build panel data model,using eviews6.0software statistical analysis. It is concluded that Italy, India, Canadais the film and television culture in our country in the future the most effectiveproduct export countries.Per capita income and in our country that there was apositive correlation between the film and television culture product export.India, theUnited States is the largest country in the effect. And cultural distance and the exportof China’s film and television culture product there is also a positive correlation,namely, the greater the cultural distance, the more film and television culture productexport, and vice versa. This conclusion conflict with our regular theory, this may berelated to target exporter has relationship with deviation of system in China, may alsohave relationship with changes in the migration trend in recent years. Geographicdistance on the film and television industry export effect is not obvious, or positivecorrelation or negative correlation, the main reason may be affected by culture shocknow remote network, also may be due to the promotion of the position of our countryat present in the world, make all countries are trying to understand the culture of ourcountry, so geographical distance is no longer the main influencing factors.