Z Bank Chongqing Branch Medium-term Business Planning And Implementation Of Development Goals Countermeasures

Year2011-2015is in the period of twelfth five-year plan of domestic economic and social development. As the influence of the subprime crisis has not completely over, the international trade frictions intensify,and the trade protectionism spread, the domestic economic and financial situation is getting more and more complex. The focus of Chinese economic development changes from growth rate to quality, many important changes will come in the social economic fields such as the distribution system, fiscal and taxation system, and financial system. The survival environment of commercial bank will be more regular and mature, but the traditional development patterns will be challenged. The central government "314" strategic development create to a new climax of reform and development in Chongqing. As a bridgehead for developing the western region and the only municipality directly under the central government in western area,Chongqing has a series of policy advantages as experimental area of urban and rural overall development, the open policy highland of inland, and the establish of Liangjiang New Area. The economy of Chongqing will grow more rapidly not only creating favorable conditions for the commercial banks, but also forming a new challenge.To face more sophisticated macro-environment and rapid development of regional economy, the commercial bank in Chongqing need more long-term development strategy, more innovation, and more aggressive approach to management and development.This article analyze the market environment of Z Bank Chongqing Branch, and the advantages and disadvantages,using statistical analysis and SWOT analysis, promoting medium-term development strategy.This paper is divided into four parts:The first part of the analysis of the development trend of regional economic environment,market demand,policy impact and other market conditions where the back locate in.The second part of the SWOT analysis to analyzes the status quo of Z Bank Chongqing Branch, and an objective analysis of the bank under the current market conditions, the existence of strengths and weaknesses, opportunities and threats facing the market.The third part based on the analysis of market environment and development advantages and disadvantages, proposed medium-term development objectives of Z Bank Chongqing Branch, mainly to cover its overall business objectives, development priorities and planning objectives.The fourth part according to a study in the previous section, the proposed guidelines and overall strategy of Z Bank Chongqing Branch, mainly covers the development and promotion of business, organizational management, risk management, planning and finance, human resources, IT construction, internal management, brand building, corporate culture, and public relations.2011-2015will be a special five-year in Chinese economic development history,"the twelfth-five year" economic development plan will be established in the world economy, especially in the world’s financial order was a heavy blow to the foundation of the subprime crisis, the establishment of the central banks create an unprecedented flood of liquidity, based on20years of rapid development of Chinese lessons profound reflection. The domestic economic and financial environment will be a greater impacted by policy focus adjustment;2011-2015is also an international economic order reconstruction five-years, the Chinese market economy will be more marketize, normalize and legalized. The private economy and private capital will be envisaged and give support to. Chinese commercial banks will face after10years of rapid development of important juncture, the homogeneity of the development model being challenged. To review, summarize, analyze, and develop new goals and strategies on this basis, is particularly important.In the next five years there will be a five-speed economic development in Chongqing, the local banks are facing enormous development opportunities meaningful research on the following aspects of local banks and long-term development strategy:1、An article of a detailed analysis of the Z-bank market environment, operating status, competitors, problems and reasons for the formation, forecast the speed of development of local financial market, the tends of future banking products whereby to propose the mid development goals and strategic advice of Z bank to put a practical, important guiding significance for the future of the working principle Z banks.2、Which is a valuable reference for the research and analysis of market, policy and tends of development of commercial bank, for this five-year adjustment of the operating strategy and tactics on the market of major domestic commercial banks.3、An article of research and analysis of local economic and financial environment and tends of development, as well as commercial banks Strategies, Which is a valuable reference for the local bank to explore differences in management path.