The Study Of The Protection Of The Life Insurance Consumer Rights

After the2008financial crisis, financial industry began to decline. The deterioration of financial environment reinforces and enlarges the risk of insurance industry. Some big financial insurance groups got into trouble. They need government bailouts to get rid of a bankruptcy. In this case, it’s emergent to consider how to protect consumer rights.Consumers purchase ordinary goods and services to meet the physical needs or to obtain spiritual enjoyment. Consumers can rely on his life experience to evaluate the quality of the goods or services, no matter how they look like. In the life insurance consumption, insurance products and services provided by insurers are unified format contracts, which are filled with a lot of insurance jargons. So life insurance, especially new type life insurance is complex. There are many complains in life insurance market.It’s obvious that life insurance consumer rights has been infringed. There is an urgent need of regulation on the life insurance market. Market conduct regulation has always been the focus of insurance regulation. Insurance company’s market conduct is directly related to the vital interests of consumers. This thesis studies the protection of life insurance consumer rights based on market conduct regulation.This thesis consists of five parts. The first part is an introduction, describes the background and purpose of the study, literature review, research ideas and content, as well as innovations and shortcomings of this thesis. The first chapter is an overview of life insurance consumer protection. This chapter introduces the features of life insurance, the concept of life insurance consumer and its rights. The second chapter mainly analyzes the status quo of China’s life insurance consumer protection. The third chapter describes the protection of life insurance consumer rights in Taiwan’s insurance market. In the last chapter, there are some suggestions to improve China’s life insurance consumer protection system. Combined with China’s reality and Taiwan’s experience, we should improve relative laws and regulations, the institution-building, as well as market conduct regulation.