The Marketing Strategy Research Of Goals Carton Products Co., LTD In Mengzhou City Of Henan Province

Reform and development for30years, corrugated carton industry with the rapiddevelopment of our country’s economy by leaps and bounds, annual output value in order toincrease the proportion of23%.Because our country carton packaging industry has been ina high-speed development stage, most businesses did not feel the pressure of marketcompetition, marketing strategy is not the problem of the industry enterprise value, demandfor carton industry to study the marketing strategy is not urgent. Until2000, due to theincreasingly fierce market competition, corrugated carton industry production costincreases year by year, margins reduced year by year, the marketing mode and strategy toface a growing challenge.Taking Goals carton products co., LTD In Mengzhou City Of Henan Province as theresearch object, the marketing strategies were studied. Aims to Henan province Meng ZhouGoals carton products co., LTD., detailed analysis of the marketing strategy, help theenterprise more clear understanding in cause the carton industry in the position. At the sametime, the practical application of the theory of the marketing strategy into the salesmanagement of enterprises, so as to change the way company no strategic planning beforesales, to solve the current sales bottleneck, promote the company competition abilityenhancement, the increase of sales, sustainable profit, market share,achieve sustainableprofitablity.Thesis firstly in this paper the significance of research, frame structure and researchmethod on the basis of the concept of carton packaging and marketing, the marketingdevelopment and utilization to the related theory are expounded. Second, through to theGoals carton products co., LTD political and legal environment, economic environment,natural environment such as the external environment analysis, and use the five models,from competitors, potential entrants, customers, suppliers, and substitutes the micromarketing environment in five aspects, such as the detailed analysis, has been clear aboutthe Goals carton products company’s marketing environment.Moreover, through to the Goals carton products co., LTD In Mengzhou City Of HenanProvince marketing present situation and existing problems, and by using the method ofSWOT analysis, put forward the strengths, weaknesses, opportunities and threats of thecompany.Eventually, the paper applied the marketing strategy analysis tools, make thecompany’s overall marketing strategy and the basic marketing strategy. And based on thecompany’s product strategy, price strategy, place strategy, promotion strategy has carried on the thorough analysis, put forward the operable marketing solutions, thus forming themarketing strategy of a company system, and the problems that should be paid attention inthe implementation of the marketing strategy is proposed to solve the principle and scheme.The innovation of this article is under the new network environment (such as microletter, weibo) is widely used in new media marketing marketing channel reconstruction.Popular with today’s society of “Micro marketing”methods such as “weibo”and “Microletter”,through the open platform enterprise microblogging and micro letter, accumulationof “fans”and attention, and become the new channels for corporate profits. And collocationaccording to different needs of different marketing integration, integration, integration, willbring the“butterfly effect”for the enterprise.