Small And Medium-sized Food Enterprises In Shaanxi Province Regional Development Strategy Research

The Small and medium-sized food enterprises have made great contribution to GDP of Shaanxiprovince as one of the important strength. They played an important role in transfering the rural surpluslabor force and promoting the upgrade of agricultural industry technology in the province. In this article,through studying the regional development of small and medium-sized enterprises in Shaanxi province tofind influence factors affecting the development of small and medium-sized food enterprises in theprovince area, then find out the bottleneck of restricting its development,and provide a train of thoughtabout how to realize the transformation of the small and medium food enterprises in Shaanxi province.As the2009Asian financial crisis, small and medium-sized food enterprises faced the severe test inShaanxi province. In the world, because of the price hike in raw materials and personnel salary，a largenumber of small and medium-sized food enterprises went bankrupt. Because the food market shared bylarge food enterprises, and so it is harmful for the small and medium-sized food enterprises in Shaanxiprovince.Shaanxi province has the dual advantages of raw materials and consumer market in the food processingindustry. With China’s accession to the WTO,it has brought some opportunities for the small andmedium-sized food enterprises in Shaanxi Province.The food processing industry has become the firstpillar industry of Shaanxi industry.To win the survival and development space,the small and medium-sizedfood enterprises must first to understand the current status of development of the small and medium-sizedfood enterprises, to develop the market strategy,to research the development strategy. At the same time, theform of cooperative alliance can be used in a mutual cooperation between small and medium-sizedenterprises,and set up its own product brand and corporate image actively. In addition, Shaanxi provincegovernment should be province support increased for small and medium-sized food enterprises in Shaanxiprovince to avoid to lose the survival and development space under the competition of large foodenterprises.Innovation point of this paper is to apply corporate regional development strategy of the SWOT analysisof the development of small and medium-sized food enterprises in Shaanxi province the strengths,weaknesses and opportunities and threats analysis in detail, and puts forward related Suggestions.