The Research Of Chinese Insurance Market Structure

After30years of reform and opening up, along with the changes in income levels increase and the consumption structure, China life insurance to the rapid development of the life insurance market, the premium scale ranks fifth in the world in2010, development speed and created a miracle in the world history of insurance. But the development of nearly two years of China life insurance market not only slow, even negative growth, the report and speech in eighteen and the CIRC also pointed out that the current insurance market problem. At the same time, we should be aware that, structure of China’s life insurance market exists many problems.First of all, from the market concentration degree. China life insurance market is too concentrated, the market competition degree is low, there are serious obstacles in the development of oligopoly or monopoly phenomenon on the market. At the same time, the regional differences on the concentration degree of the development of the vast difference, difficult to unified regulation to control the whole market, whether from the implementation difficulty or from the implementation effect are not ideal.Secondly, from the market perspective. A clear correlation to improve the level of economic development and the development of insurance market, but continues to increase in the standard of living of residents in our country at the same time, the development of the insurance market could not keep up with the progress of rhythm. Insurance density and depth of consumption is still very low, the insurance market in the "from the purchase demand is a buyer’s market, the products are contradictory a seller’s market". In the past two years of development, personal insurance market is based on the premium income decline, exposed many problems.Finally, from the aspect of market structure. After thirty years of restoration and management with more than10years of rapid development, China’s insurancemarket with extensive fast scale targets, has direct influence on construction of the entire market. Development of the insurance company to the scale of business and market oriented, digital indicators in the rapid development of the life insurance industry, also caused the dangers and drawbacks of many. Thus the market management main body, the channels of business, insurance products structure component, are in effect of extensive is very imbalance in the structure and nature of deviation.This paper applies the method of theoretical research, comparative research, historical research combining the concept of degree of concentration, market structure and market based on market structure, using the SCP analysis model of China’s life insurance market is studied to some extent. Firstly established the market structure and market concentration as a measure of the status of insurance market of China Index, and then use the development process, the structural analysis model of SCP is divided into four parts of China’s life insurance market situation are introduced. Then according to the market structure and the concentration index of personal insurance market situation has carried on the data collection and sorting, and summarizes the problems existing in the. Then using SCP analysis model, according to the China life insurance market existing problems are analyzed. Finally, the above proposed development corresponding optimization.The research content in accordance with the status quo of China life insurance market, according to market analysis method to the development background, development status, causes and solutions of the logical sequence is divided into four chapters.The first chapter describes the development process of China’s life insurance market and support the theory. Reference documents, the development process of China’s life insurance market is divided into four stages:initial construction stage and the adjustment stage development and transformation of individual life insurance business development stage, start-up and rapid development stage, the market system. The four stages of the life insurance market reflects the different characteristics, its market structure (management main body, channel, product) has also been summarized in chapter. The second part theoretical support for this to be introduced, the main content includes the SCP analysis model, the concept of market structure and market concentration index concept and calculation method. The SCP model as the analysis framework, through out, in building the logical structure of this paper is using this method; the market structure and concentration for the data analysis of concept definition and index of support, is the reference basis the problems and give advice.For the second chapter introduces the status of the structure of China’s life insurance market, divided into two aspects:structure of China’s overall personal insurance market structure and regional life insurance market. According to the analysis on the current status of the structure of China’s overall personal insurance market data shows, sort out the imbalance of industry market structure and regional market concentration of two different situations. Then according to the degree of market concentration in different gradient index chooses three regional market structure types are analyzed, including the degree and market structure index, Hubei, Guizhou Shanghai three areas, the market economy background. And in the second chapter, the problem finally general problems and regional difference on the structure of life insurance market are discussed, which paves the way for the following two chapters.The third chapter mainly analyzes the reasons for China’s life insurance market structure present situation, mainly from three aspects of the market structure market environment, behavior management main body and market products. In the aspect of market environment, mainly referring to market economy consciousness of insurance market differences, differences in behavior; marketmanagement main body, the impact mainly lies in the main business to business scale and the premium market share oriented competitive strategy, business type structure imbalance caused by and on the basis of the phenomenon in the market; cause level products, mainly referred to this phenomenon products structural imbalance, the concrete manifestation is oriented and product short-term supply and product design on the bias.The fourth chapter mainly aims at the previous three the background, theory present situation analysis, the reason analysis foundation, made the optimization suggestions for China’s life insurance market at present, but also in accordance with the SCP analysis model and the market structure, market concentration patterns were described. The main contents include:to reduce the degree of market concentration, standard solutions market environment, the adjustment of product structure, optimize the business channel, is proposed to solve the problem of regional differences of China life insurance market. In optimizing the development suggestions proposed in this chapter, the main reference news Chinese/local CIRC issued a document, Insurance Research Institute, coupled with its own ideas are summarized.