Analysis Of Bank Competitiveness Of Agriculture

Rural Commercial Bank (hereinafter referred to as the Agricultural Bank of China) as a product of rural credit cooperatives reform pilot, has now begun to take shape, officially became a member of financial system in china. At present, with the continuous reform of rural finance, diversified rural financial market has been gradually formed; in the fierce market competition, today’s financial market gradually from the seller’s market to a buyer’s market, the rural financial market will also appear from the reform of property rights led to the management as the main competition. Therefore, commercial banks are facing many problems and difficulties in the management. Commercial banks to explore the road of development, research and evaluation of the competitiveness of commercial banks to promote their competitiveness is the purpose of writing this paper.This paper describes the development course and the present situation of commercial bank, analyzes the main problems existing in the management and enhance the competitiveness of future proposals are given to improve the. This paper first describes the development process and the status quo of China’s commercial banks, and then, use four dimensions to measure the competitiveness of commercial banks (safety, liquidity, profitability and sustainable competitive), the rural commercial bank competitiveness are comprehensive analysis and multi factor quantitative analysis of single factor. Further, as a case study, this paper makes a quantitative competitive SWOT and specific analysis, comprehensive evaluation and Analysis on the competitiveness of Agricultural Bank of chengdu. Finally, this paper proposed promotes our country commercial bank competitiveness.The full text is divided into five chapters:The first chapter is the introduction. This chapter mainly introduces the research purpose and significance, research status and research methods. The second chapter reviews the development and problems of rural commercial bank. This chapter reviews China Agricultural Bank of reincarnation. First introduced in the background of the reform of rural financial system, rural credit cooperatives reform all over, set up rural commercial bank and other rural financial form, the development status of rural commercial bank, finally points out the main problems existing in current rural commercial bank development.The third chapter is the analysis of commercial bank competitiveness. The first chapter gives as a characteristic of a kind of special enterprises, rural commercial bank, rural commercial bank competitiveness evaluation connotation and expounds the. Through the analysis of SWOT strategy, the development strategy of commercial banks are generally. And then to the commercial bank competitiveness from the safety, liquidity, profitability and sustainable competitive four dimensions of quantitative analysis. The comprehensive evaluation of the competitiveness of rural commercial bank finally touch type, for the comprehensive evaluation of commercial bank competitiveness and analysis.The fourth chapter Chengdu Rural Commercial Bank and competitive analysis. Analysis of this chapter for the application of the third chapter case. Firstly, introduction gives the Chengdu Rural Commercial Bank, and then through the analysis of the Chengdu Commercial Bank SWOT, development strategy and differences are given to achieve development goals of Chengdu rural commercial bank to stabilize the expansion of the competition strategy. That reflects the comprehensive evaluation of the competitiveness of rural commercial bank competition and reflect the current sustainable competition model and application is given in this paper, the empirical analysis was on20102011Chengdu Rural Commercial Bank competitiveness. At the same time, and then the Chongqing rural commercial bank as the transverse comparison, analysis and summarize the management experience of Chengdu Rural Commercial Bank in a more in-depth comparison.The fifth chapter is to enhance the competitiveness of rural commercial bank advice. This chapter combines the previous empirical analysis on the Agricultural Bank of Chengdu development experience, put forward China’s commercial banks should be based on rural areas and personnel training; reduce the management cost and improve operating efficiency; to carry out financial innovation and enhance the competitive advantage and so on.In this paper, China’s commercial banks as the research object of the thesis. Based the previous research experts, the use of SWOT analysis, evaluation and analysis of the development strategy, given the competitive strategy and competitiveness of commercial banks. As a case study, this paper discusses the Chengdu rural commercial bank competitiveness, explore various characteristics of commercial bank on the basis of this, analyze its inner factors, and provide reference for improving the competitiveness of commercial banks.The purpose of this study:the analysis are given in the form of the Chengdu Rural Commercial Bank Competitiveness case, analysis and evaluation of research and exploration of Chinese commercial bank competitiveness, proposed promotes our country commercial bank competitiveness, so as to the rural commercial bank’s health and sustainable development.Of course, this article also has many deficiencies. In this study, although the simple design of the evaluation system of the competitiveness, but to really use, there are a lot of work to do. There are many difficulties in the process of rural commercial bank financial data collection:such as general rural commercial bank not listed in the domestic, financial data of annual report does not make some important indexes such as the lack of data. Therefore, the impact on the commercial bank competitiveness evaluation accuracy.