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China Mobile Game Industry Analysis

Posted on:2015-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:Z RenFull Text:PDF
GTID:2309330434952389Subject:Finance
Abstract/Summary:PDF Full Text Request
According to the analysis on the nature of human, the growth of mobile game industry is undoubted. In2013, the output of China mobile game industry grows246.9percentage compare the last year, the market share of mobile game industry in the whole video game industry in China grows8.1percentage to13.5percentage compare the last year as well. While it is imperative for us to understand the industry and its stakeholders, an through industry analysis is conducted by me to see how huge the potential is to invest in this fascinated industry.In order to analysis the mobile game industry, several telephone surveys has been done to investigate the game programmer and publisher as well as the trusted third party data acquired. Ultimately, I make the conclusions about the mobile game industry and make invest suggestion according to independent and reasonable basis, hoping this passage could be assistive to any following research on this industry.
Keywords/Search Tags:Mobile Game Industry, Mobile Intelligent Terminal, Porter’sFive Forces Model, Top-Down Analysis
PDF Full Text Request
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