The Development Analysis Of Chinese Telecom Operators In Mobile Internet Era

With the undeniable coming of mobile Internet era, the wave of mobile Internet(MI) is closely wrapping with the industry of mobile communication, and become an organic whole which can’t be easily seperated. Information and communication industry of our country will face unprecedented opportunities and challenges, the industry position and business model of the telecom operators needs to construct new orientation and structure. The purpose of this study is to make a comprehensive analysis the faced problems and challenges of telecom operators in our country in the mobile Internet era, and puts forward some a cohesive problem solve countermeasures.This article first elaborate the background, targets and significance, then followed by a clearly define of the meaning of the mobile Internet era, the characteristics and its effects to the information and communication industry and the telecom operators; Briefly reviewing the relevant domestic literature research achievements of the mobile Internet and telecom operators; using SWOT analysis method to make a comprehensive analysis of these telecom operators, through poter’s five competitive keys model and the SWOT matrix analysis, we can tell the basic problems telecom operators facing in the era of mobile Internet, combining these ideas and ways, in the end, giving out countermeasures in different aspects, such as technology innovation policy Suggestions.