The Research Of Communication Of Tmall Women’s Clothing Boutique Product Visualization

T-mall women’s clothing boutiques are developed based on e-commerceplatform, Their consumers are mainly young women. Due to the object, platform andthe particularity of women’s clothing itself. There are special requirements for thespread of information. Visualization is the major way of spreading information forT-mall women’s boutiques.For women’s clothing products, price, style, fabric, color, quality, brand andcollocation are consumers’ focuses on the object. As a mature B2C e-commerceplatform, T-mall has such advantages as broad spread surface, mature payment system,huge display space and effective communication channels, which offer practicalguarantee for the image information dissemination of women’s clothing products.T-mall women’s clothing boutique visualization mainly lie in the visualization offigures, pure products and the styles. The visualization of figures is mainly composedof the figures themselves and the environment. Figures show itself is affected bypostures and dress collocation. There are two forms for product display: singleproduct splay and combination display. The visualization of style is composed of thestyles of warm celebration, clearness and warmness and kindness.The communication effect of T-mall women’s clothing boutique visualization isrelated with the shooting environment, the facial feature of models, the experience ofcustomers and the beauty of the Web pages. Though the visualization spread is notperfect and you can make progress, there is a lot of practical operational experience tolearn. We should pay much attention to the combination of figures and the display ofproducts, the facial features of models, especially the eyes, and the use of differentshooting environments based on different products. Besides, we should consider thefeelings of the customers as much as possible and make sure that the customers fullyget adequate information of the products. Last but not least, we should try our best tomake the Web pages beautiful and make full use of the logo.