Visualization Analysis Of Science Communication Research

Francis Bacon's saying of "Knowledge is power" is familiar to many people.However, few people refer that Bacon also said that the knowledge power not only lies on its own value, but also lies on its depth and width to be communicated.With the rapid speed of science and technology,a series of changes happed in science communication.However,up to now,the idea of science communication is obviously lagging behind the social progress and the scientific and technological development.Because of being lack of the newly updated theories and ideas,the national science and technology policy or STP is lost in the passive situations.And it limits the science's important role in promoting the social development.The paper uses the mapping knowledge domains' visualization techniques,i.e.Timeline,Crossmap and Landscape to plot the knowledge domains of science communication research.By the visualized analysis,an integrated frame is constructed and an "overall problem resolving blueprint" is to be discovered.On the base of learning foreign countries' experiences in science communication,the paper takes advantages of the effective research paradigm and method in other specialties to promote the development of science communication research.Science communication research is a response to the social reality and development.Science communication research has a two-way interaction between that in theories and practices by visualizing and bibliometric analysis in science communication specialty to provide experiences for making the national STPs.Using timeline and crossmap techniques,the paper analyzes the reasons of science communication's development in three aspects of the internal structural changes,knowledge sources and exterior related specialties' interplays.The revolution law in science communication is presented.And it also lays the foundation of the next step to explore the hotspots in science communication research.The paper uses paper-keyword crossmap technique to map the knowledge domains of science communication research hotspots.By comparing the three time-related maps, innovated tracks for the changing hotspots are found,that is,the changing tracks from "Science Push" to "Policy Pull",from "Deficit Model" to "Context Model",from "popularization impetus" to "innovation impetus".Timeline and landscape techniques are used to plot the research fronts visualization map in science communication research.Research fronts in science communication research are presented much more clearly and vividly.Many research fronts are found including the "modern health" and "environmental protection",industrial knowledge transfer,the new media supported by the high technology and the utilization of the traditional media in the new era,and the meta-research in science communication.