Study On The Financial Performance And Regional Comparison Of China’s Travel Agency Industry

The performance of travel agencies has always been concerned and itsquantitative evaluation is also an important study field. With tourism booming inrecent years, how to evaluate the performance of travel agencies objectivily,scientifically has becoming an urgent problem.Based on the summarize of current literature，this thesis analyzes travel agenciesfinancial performance evaluation，then consists to the feasibility and acquisition ofdata，filtering financial indicators of financial performance evaluation system to buildChina’s travel. According to the index system constructed using factor analysis to thecountry’s30provinces (autonomous regions and municipalities) for the study ofChinese travel agencies to evaluate the overall performance and change, while thetravel agency ’s financial performance to rank the provinces compared to5years inaccordance with changes in the overall performance of China’s provinces will bedivided into different types. This study has shown that:(1) financial performanceevaluation system, including travel agents operating assets, profitability, solvencyand ability to develop the four factors, its weight is0.2838,0.2703,0.2549,0.1909;(2)2007-2011China Travel Agency Finance performance factor profitability andsolvency factor average score relatively high, while the operating assets anddevelopment capacity factor shadow average score relatively low;(3)2007-2011China Travel Agency financial performance has shown a steady increase in thecomposite score after the first decline;(4) Year of the different provinces(autonomous regions and municipalities) composite score ranked larger changes;(5)whether the balanced score based on four factors and financial performancecomposite score seniority can be of30provinces (autonomous regions andmunicipalities) into6types.Given the performance of quantitative research agencies is very scarce, thisthesis constructs a common set of performance evaluation system and the financialperformance of agencies and provinces to evaluate differences have importantsignificance in theory and practice.