Factors That Influence The Acceptance Of Small Electric Car Based On TAM

The comprehensive theoretical model of factors that influence the acceptance ofsmall electric car is based on the use of technology acceptance model, combined with theinnovation diffusion theory and the theory of perceived risk in this paper. This study usesstructural equation modeling to test the model, through questionnaires collected248validsamples of data,in the context of Chinese small electric car development.The resultsshows that: perceived usefulness, perceived ease of use, compatibility and perceived riskare key factors in the decision to use a small electric car; the attitude of using smallelectric cars have a significant positive impact on intention to use.The thesis is divided into five parts, the main contents of each part are summarizedas follows:The first chapter describes the background,theoretical and practical significanceof this paper, but also mentions the content of the study, the research methods andinnovations. The second chapter is a literature review. This chapter is divided into threesections: The first section describes the conception,stage of development and thedevelopment status at home and abroad of the small electric car; section II describes thedevelopment stage of technology acceptance model; section III describes the risk theory,innovation diffusion theory in the fourth quarter of compatibility were introduced toprovide a theoretical basis for the research of this article. The third chapter is researchmodel and questionnaire design.The model of factors that influence the acceptance ofsmall electric car is constructed on the basis of theoretical overview. The study concludesthe measurement scale of the variables in the model based on the existing literature, andthe final questionnaire is formed.The fourth chapter is the empirical analysis.It processesquestionnaire data by using software SPSS19.0. This chapter begins with basicinformation through a questionnaire on descriptive statistics to understand overview of thesample, followed by reliability and validity testing, and finally verifies underlyingassumptions of this study by using correlation analysis, structural equation model.The fifth chapter is the conclusion and outlook. This chapter begins with Chapter IVof the empirical results obtained are discussed and summarized, and the results mayexplain the statistics. This chapter also makes a corresponding proposal for the current development of small electric car, finally points out the shortcomings of this study andthe prospects for the future.