Study On Strategic Marketing Mode In Automobile Enterprises

The21st century offers accelerated after the global automotive industry in Chinaadvanced automotive industry a great opportunity, but the challenges andopportunities coexist, at present our country automobile enterprises are the majorchallenges faced in the marketing, although is a challenge but also opportunity, in theworld famous automobile group "6+3" a strong hit, and gradually changingmarketing environment, also forced the Chinese car companies transformation of themode of traditional marketing and strategic marketing and improve marketcompetitiveness, once the transformation is successful, you can open the Chinese carcompanies a new situation of rapid development.This article will combine the present situation of the marketing of Chinese carcompanies, as well as the new environment after the accession to the wto, based onthe theory of strategic marketing, management and so on, with system theory, such asa new perspective for further marketing activities of automobile enterprises in Chinais analyzed and summarized.This article through to our country automobile enterprise marketing activities ofresearch and analysis, found the crux, and through the comparison of old and newmarketing model, the strategic marketing made to explain this new marketing model,and according to the characteristics of China automobile industry, put forward threestrategic marketing modes, points out that only change the marketing mode, establishstrategic marketing model, to improve the competitive power of automobileenterprises in our country, the three kinds of strategic marketing mode is put forward,and expand the new thinking of developing our country automobile enterprises, isworth our country automobile enterprise reference and reference.