The Study Of Relationship Marketing Tactics Within China Satellite Communications Corporation Zhuzhou Branch

The great development of internet technology and mobile communications has a profound influence on globe telecom industry. The innovation of technology and the loose of control spur the change of communications industry situation and traditional business model, Chinese communications market is in face of transform and competitive which never have before. The subsidiary company of China Satellite Communications Corporation now is faced with the pressure of World Wide Web licking up the traditional business, honeycomb mobile communications getting more popular, and the pressure from optical fiber law, as well as the opportunity of the combination between the satellite communications and traditional business. How to realize company's great improvement, with its advantage resources and actual situation is a seriously question. China Satellite Communications Corporation Zhuzhou Branch has prepared 2 years, and now has the competitive conditions with the local company. At the same time, it must establish new marketing management system with the government, industry organization, partnership and internal resources. This system is of great significance in theory and practice. This paper is organized by four sections:Chapter one is introduction. In this part, we introduce the development of the relationship in domestic and foreign, analyze the actual background of the topic, and then put forward the research scope and method, main innovation point.Chapter two is the analysis of the China Satellite Communications Corporation Zhuzhou Branch business environment. The analysis of the communications industry' and China Satellite Communications Corporation Zhuzhou Branch actuality and trend provide the basis to the research of relationship management.Chapter three is about the selection of the relationship management strategy. In this part, we discuss the necessary of the relationship management imply into China Satellite Communications Corporation Zhuzhou Branch. Then bring forward and modify the relationship marketing tactics which China Satellite Communications Corporation Zhuzhou Branch is used and to be used. Further more we discuses the database marketing, club marketing and personal relationship marketing.Chapter four is about the implementation of China Satellite Communications Corporation Zhuzhou Branch's relationship marketing management system. We combined above three type relationship tactics and considered the actualimplementation situation of the government, craft brother and partnership; then provided six support systems of China Satellite Communications Corporation Zhuzhou Branch's relationship marketing management system which it must have. These six support systems promise the science of the relationship marketing management system. Considering the different view of the relationship marketing management system, the satellite communications industry's character, and the fact that the system now is just introduced to imply, in this paper we try to make the paper have the great significance in theory and practice through combined theory and demonstration, practice and plan, domestic industry and foreign industry situation.