Investment Banking Buisness Startegy Of Industrial Bank Harbin Branch

Along with the acceleration of the marketization of interest rate, theCommercial Bank of our country has long been dependent on policy interestprotection mode of operation has been hit hard, change management model ofcommercial banks is imminent.Joint-stock commercial banks after years of development have become animportant force in the Chinese banking industry. How to improve the marketcompetitive advantage in the new competitive environment and occupy animportant position in the market, to provide more high quality, convenient,economic and financial services to the public, has become the focus of attentionof the joint-stock commercial banks. With the development of joint-stockcommercial banks is attaching more and more importance to investment bankbusiness become, accelerate business transformation, so that the investmentbanking business has entered a period of rapid development.How to development good investment banking business in joint-stockcommercial banks as the research objective in this paper, the Industrial BankHarbin branch of the business of investment bank as the research object, to studyand formulate suitable for its investment banking business development strategy.Firstly, through research and investment banking business development strategyof domestic and international understanding, according to the investmentbanking business development situation of research objects, the research objectof the internal and external environment, using the SWOT analysis method tofind the object of study has strengths and weaknesses, opportunities and threats,which are found in the investment banking business development strategyproblem. Then, according to the related theories of enterprise strategicmanagement, to develop suitable for the development of investment bankingbranch of the strategy from the overall strategy, competitive strategy andfunction strategy three aspects. Finally, around the strategy, develop measures tocarry out a series of strategy, in order to ensure the successful implementation ofthe strategy.