The System Dynamics Model And Simulation Of Direct Industries Marketing System

There is no need to speak loudly about the importance of the marketingsystem to enterprises. The good operation of marketing system is thefundamental guarantee for enterprises. as a exotic, from the time ofintroduction to now, the development of Direct marketing industry twistsand turns clusters. Many Direct marketing industries have experienced upsand downs in a few years of development, having not formed a stabledevelopment model. As there is no stable process to reference, manytraditional companies have no way to enter the field of direct marketingindustry. The purpose of this paper is to explore the marketing system,bydoing this, to come up with the marketing strategy for the company.With the system dynamics method, this paper simulates and analyzes thedirect marketing industry marketing system. Firstly, on the basis of theanalysis of the literature, we propose the4Ps and4Rs marketing theoryas the theoretical foundation to build the marketing system. Secondly,according to the theoretical basis, the promotional marketing system isdivided into promotion subsystems, product subsystem, channel subsystem,price subsystems, customer relationship subsystem, response subsystemand returns subsystem. Thirdly, according to the characteristics ofdirect selling industries, we determine the boundaries of the system andanalyzes the causal feedback mechanism of the system. Finally, weintegrate the seven subsystems into the whole large-scale systems, andestablish the dynamics equations. Using the system dynamics software----Anylogic to simulate the system and test the result. Ultimately,according to the analysis of simulation results, a clear relationshipbetween the factors, we make policy recommendations to the direct sellingindustry.This paper developed marketing strategy for Direct marketing industry.According to the simulation results of the analysis of the system, we putup with the marketing strategies from the four aspects of marketing,product, channel and associated customer relationships respectively.This will provide theoretical guidance for the development of directselling industries.