A Study On The EPON Series Product Development Strategy Of RC Co., Ltd

Under the influence of science and technology development and economicglobalization, the increasingly fierce market competition, changing，while the Internetdevelopment brings the strong splitting trend. The market-oriented position is switching tocustomer-oriented， personalized consumption is becoming the majority. The futurefragment market will become paying more attention to consumption individual，Undoubtedly, it provides a broad space for development of personalized productdevelopment. Therefore，enhanced product research，creative and personalized productattract more customers，It promotes business competition and talent competition, reflectingthe key role of its own in the competition. Based on deeply analysis of EPON market andspecial requirement，using the latest marketing stratagem model and various marketinvestigation study the current EPON product policy of RC， then provide relativesuggestion. The paper combines RC EPON product，Study how the product strategy intopractice, to adapt to market, and create favorable conditions and space for the product.EPON as one kind of product，Its role is reflected in the data transmission to meet theneeds of the customer, the customer is required to make them satisfied EPON products andservices, RC management faith and marketing thought depends on the EPON product itself.That is to say，product policy is the important EPON policy of production and research. RCproduct positioning should be survivance is first. If RC takes directly opposition andcompetition to compete with traditional vendors，it’s difficult for RC to make money in theEPON market. Therefore，Use of differentiated price policy to find market space.